Collaborating with Brands on Long-Term Content Creation
As a commercial photographer and filmmaker, one of the most exciting and fulfilling aspects of my work is the opportunity to collaborate with brands on long-term content creation projects. These partnerships allow me to truly get to know a brand and its values, and to help bring their vision to life through compelling visuals. I’ve been lucky enough to have amazing long term partnerships with brands like Reebok, TB12 Sports, Siena Farms, ICA Boston and many others.
The process of creating content for a brand typically begins with a discovery phase, where we discuss the brand's goals and objectives, target audience, and overall creative direction. This is a crucial step, as it allows me to understand the brand's unique voice and aesthetic, and to identify the best approach for achieving their desired results.
Once the direction has been established, the next step is to develop a creative concept and a detailed plan for executing the shoot. This often involves scouting locations, casting models or talent, and coordinating with any other vendors or partners who will be involved in the project.
On the day of the shoot, my team and I work closely with the brand to bring the concept to life. We prioritize flexibility and adaptability, as the best results often come from being open to unexpected ideas and opportunities that arise on set.
After the shoot, we move into the post-production phase, where we carefully edit and color grade the footage to ensure it aligns with the brand's vision. This is also the time when we incorporate any graphics, animation, or other special effects that may be needed to bring the final piece to life.
Throughout the entire process, communication and collaboration are key. We work closely with the brand to ensure that their needs and expectations are met, and that the final product truly reflects their unique voice and message.
Partnering with brands on long-term content creation projects is a rewarding and exciting experience, and one that allows me to truly showcase my skills and creativity. Every year I take on a select few clients as “content partners” in a formal capacity. Simply put this is a retainer contract that enables a brand to have consistent, high quality and effective content on a monthly basis. Some brands see this as an opportunity to have a content team without needing to hire and build internally. Each month we dive into the footage and develop short form content for you to post on Tik Tok, Instagram, Linkedin, Facebook and twitter.
I'm always looking for new opportunities to collaborate with like-minded brands so feel free to contact us anytime to set up a zoom to learn more and collaborate!
