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A Leap into the Music Space: Directing for Yo-Yo Ma's Music Art Life Project

As we crossed the threshold into 2023, I set a goal for myself. After years of creating short films for brands and organizations, I wanted to venture into the music space and merge the cinematic storytelling I'm known for with the powerful language of music. Little did I know, a call would soon come that would bring this dream to fruition.

One day, my phone rang. On the other line was a request to direct a video for none other than the world-renowned cellist, Yo-Yo Ma, for his project 'Music Art Life.' I was elated. Yo-Yo Ma, a man whose music has been a constant companion for many and was currently on my infant Twin’s nighttime playlist, was now inviting me to join him on a unique journey, combining music, art, and life​.

'Music Art Life' is an interactive virtual program designed for big thinkers, innovators, artists, dreamers, changemakers, and, of course, lovers of music, art, and J.S. Bach​. Over the course of eight weeks, participants are treated to rich programming, including live sessions with Yo-Yo Ma, conversations with special guests, and weekly live community discussions​1​.

The heart of the program lies in the exploration of Bach's six cello suites, which Yo-Yo Ma refers to as his "constant musical companions." These timeless pieces have provided comfort and joy to many over the centuries, helping us navigate our search for meaning and purpose​.

Each week, a new episode is released, each themed to complement one of Bach's suites, starting from 'Introduction to Music Art Life' to the final 'Epiphany'​1​. In these episodes, Yo-Yo Ma, along with four rising young cellists, takes the audience on a collaborative journey through the music, with Yo-Yo Ma leading live conversations with special guests throughout the program​.

As the director of the interview portion, I was tasked with capturing Yo-Yo Ma' in a studio setting, intimately discussing his experience leading the experience, the music, and its meaning. Working with Yo-Yo Ma and the 'Music Art Life' team was an experience that I will forever cherish. I am proud to have contributed to a project that encourages individuals to seek truth, build trust, and serve one another through culture​.

This year, I set out to venture into the music space, and I found myself in the most wonderful of sandboxes. I am excited to see where this path will lead and I look forward to sharing more of my journey with you.

Stay tuned for more updates and, in the meantime, I encourage you to explore the 'Music Art Life' project and immerse yourself in the beautiful convergence of music, art, and life.

Doza photographing Yo-Yo Ma following the sit down interview.