As photographers, we often think of our medium as the ultimate form of storytelling. After all, a single image has the power to capture a moment in time and convey emotion and meaning in a way that words alone cannot.

But in today's world, where attention spans are short and competition for eyeballs is fierce, it's important for brands and organizations to remember that there are many ways to tell a story, and not all of them involve a camera.

One form of storytelling that is gaining popularity is short form video content. With platforms like TikTok, Instagram Reels, and YouTube Shorts, it's easier than ever to create and share videos that are engaging, entertaining, and informative.

But why should brands and organizations care about video? For one, it can help you reach a wider audience. Many people prefer to consume content through video, and by creating and sharing videos, you can tap into a whole new market of potential customers and supporters.

Furthermore, video can help you showcase your brand or organization in new and exciting ways. You can use video to give your followers a behind-the-scenes look at your operations, to highlight the work you do, or to share your thoughts and insights on your industry.

But perhaps the most compelling reason to embrace video is that it allows you to tell stories in a way that photos alone cannot. With video, you can add movement, sound, and voiceover to your storytelling, creating a more immersive and engaging experience for your audience.

So, if you're a brand or organization that has been hesitant to try your hand at video, now is the time to give it a shot. Embrace the power of short form video content and see how it can enhance and expand your storytelling capabilities. Your audience will thank you for it.

Here are some great examples we have produced for Siena Farms.